Filet-O-Fish



The Filet-O-Fish is a fish sandwich that has been sold by McDonald's since 1963.

The sandwich was introduced by a McDonald's franchise in Cincinnati, Ohio, in response to declining sales at restaurants on Fridays, due to the Catholic practice of not eating meat on Fridays at the time, and now mostly during Lent. It has become popular with people who cannot eat meat-based products offered, particularly Muslims who are prohibited from eating non-Halal meat. In some areas of the United States during Lent, "2 for $3" deals and "Double Filet-O-Fish" sandwiches are offered.

The Filet-O-Fish contains a breaded fish patty made from pollock and/or hoki (originally the sandwich was made with cod), half a slice of processed cheese and tartar sauce, on a steamed bun. The fish patty size was increased 50% in 1996 during the Arch Deluxe marketing. However in 2000, in an effort to increase profitability, the fish patty was reduced in size by approximately 10%. A Double Filet-O-Fish sandwich is available in some markets, either in an extra value meal or by itself. It contains two fish patties stacked in the same bun.

In 2006, McDonalds launched an entertainment website dedicated to Filet-O-Fish. In 2007, the site was enhanced with additional games and extensions to mobile phone downloads as well.

In some non-English-speaking countries, it is called FishMac, McFish or Fish Filet; the former name was changed to Filet-O-Fish in Germany in 2006/2007.Permission is granted to copy, distribute and/or modify this document under the terms of the GNU Free Documentation License, Version 1.2 or any later version published by the Free Software Foundation; with no Invariant Sections, with no Front-Cover Texts, and with no Back-Cover Texts.
Virtual Magic is a human knowledge database blog. Text Based On Information From Wikipedia, Under The GNU Free Documentation License. Copyright (c) 2007 Virtual Magic. Permission is granted to copy, distribute and/or modify this document under the terms of the GNU Free Documentation License, Version 1.1 or any later version published by the Free Software Foundation; with no Invariant Sections, no Front-Cover Texts and no Back-Cover Texts. A copy of the license is included in the section entitled "GNU Free Documentation License".

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